A recent article titled "Why Clients Fire Their Advisors" in ThinkAdvisor broke down some sobering statistics about why clients move to other advisors. The big takeaway? Communication and ideas matter. Of clients who left their advisors:
This tells us that maintaining consistent, engaging contact with clients can help retain as much as a full quarter of clients.
At Gainfully we recommend just such a proactive approach. Using your client list, sending an email update and keeping them engaged with content on social media takes just a couple minutes a week. Here are 5 actionable steps:
Read more on the report in ThinkAdvisor here.
"Gainfully’s turnkey capabilities enable our advisors to market their businesses efficiently so they can spend their time where it matters most—helping their clients work toward their financial goals."