Sigma Financial Corporation and Parkland Securities, LLC — two of WealthManagement.com’s top 10 broker-rated independent broker-dealers* — have chosen Gainfully to help power relationship-building through social media for their registered representatives. The two service-focused firms are deploying Gainfully to help their representatives establish and maintain their online presence while improving and solidifying their client relationships through activity on LinkedIn, leveraging Gainfully’s network of over 90,000 content items and social automation capabilities. “We are excited to offer Gainfully to our registered representatives for their use in social media and online networks,” said Angela Bourgeois, Compliance Officer who focuses on Social Media for the two broker-dealers. “The Gainfully product offers relevant, timely, shareable content from a wide range of sources. As independent broker-dealers, we seek to provide tools that work well in supporting our consultative approach to servicing our reps, which we believe is one of Gainfully’s best attributes.” Angela added, “Approved content on Gainfully may be used by our reps to help them maintain frequent social media activity without having to continually create or search for compliant content.” Gainfully is a network of financial advisors supporting brokerage, product, and service institutions, sharing compliant content with clients across social, web, and mobile media channels. For broker-dealers, Gainfully combines industry-driven content with supervision and advisor publishing tools into a single package, dramatically reducing compliance overhead while improving the advisor-client experience. Parkland Securities, LLC and Sigma Financial Corporation are full service independent broker-dealer firms located at 300 Parkland Plaza, Ann Arbor, MI.
"Gainfully’s turnkey capabilities enable our advisors to market their businesses efficiently so they can spend their time where it matters most—helping their clients work toward their financial goals."