Gainfully Announces Partnership with NAIFA

Gainfully Announces Partnership with NAIFA to Serve Insurance Industry Members

Gainfully offers compliant social media content for use in the insurance industry

San Francisco, CA – November 21, 2016 – NAIFA today announced its partnership with Gainfully, the first open marketing platform and SEC/FINRA-compliant channel for retail financial services. The partnership will accelerate NAIFA’s financial services members’ ability to brand themselves, leverage social media, and share relevant content with their clients in a compliant, secure and intuitive environment. “Many insurance and financial advisors are engaging in content marketing to brand their businesses and expand their marketing reach. The use of social media also allows financial professionals to interact with clients and prospects while building and strengthening relationships,” said Brian Steiner, Vice President of NAIFA’s Business Development and Strategic Partnerships.  “NAIFA is pleased to partner with Gainfully to provide compliant-ready content for members to augment their sales and marketing practices.” Steiner noted that NAIFA members should check with their company if they have compliance questions about social media. “Our partnership demonstrates NAIFA’s strong commitment to innovate and provide value to its members. We are very excited to start providing NAIFA’s financial services members with a secure and proven platform to truly market themselves to their clients through our network,” Cameron Nordholm, CEO of Gainfully. Since launching in 2015, Gainfully has served thousands of financial professionals, published over 100,000 compliant social media posts, and enabled over fifty FINRA-registered broker-dealers to supervise registered representatives. About NAIFA Founded in 1890 as The National Association of Life Underwriters (NALU), NAIFA is one of the nation’s oldest and largest associations representing the interests of insurance professionals from every Congressional district in the United States. NAIFA members assist consumers by focusing their practices on one or more of the following: life insurance and annuities, health insurance and employee benefits, multiline, and financial advising and investments. NAIFA’s mission is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members. Learn more at 

About Gainfully Gainfully is the first open marketing platform for the financial services industry that delivers branded marketing content and campaigns to advisors in a completely SEC/FINRA-compliant environment. Learn more at

More from the blog

"Gainfully’s turnkey capabilities enable our advisors to market their businesses efficiently so they can spend their time where it matters most—helping their clients work toward their financial goals." 
More than 2,600 companies are engaging their customers and teams with Gainfully
Makes compliant social media sharing scalable for hundreds of advisors
Empowers its wholesaling teams to work with tens of thousands of agents and advisors