IRI Announces New Partnership with Gainfully

View original release and press contacts on the IRI website. IRI Announces New Partnership with Gainfully to Offer Industry’s First Compliant Marketing Platform SEC- and FINRA-Compliant Social Media Platform Now Available to Financial Professionals through IRI WASHINGTON, D.C. – The Insured Retirement Institute (IRI) today announced a new partnership with Gainfully, the first SEC- and FINRA-compliant channel for retail financial services. Through the partnership, financial advisors can now leverage the Gainfully platform to share relevant and timely content with their clients using social media in a compliant atmosphere. “Social media has quickly become one of the most indispensable branding tools for professionals across all industries, but industry-specific communication regulations and compliance issues are creating challenges that are impeding financial professionals from benefiting from it,” IRI President and CEO Cathy Weatherford said. “Gainfully is specifically designed to address the social networking and communication needs of the retirement income industry. Our member companies and financial advisors can easily adopt Gainfully’s sophisticated content development, compliance management, and reporting platform to engage with clients and grow their businesses.” The Gainfully platform enables insurers and asset managers to make branded content available to financial advisors. Meanwhile broker-dealers can easily supervise what content is approved for their financial professionals to share. Since launching in 2015, Gainfully has served thousands of financial professionals, published over 30,000 compliant social media posts, and enabled dozens of broker-dealers to supervise registered representatives. “Our partnership demonstrates IRI’s strong commitment to innovate and provide value to its members,” said Cameron Nordholm, CEO of Gainfully. “We are very excited to start providing IRI’s financial services members with a secure and proven platform to truly market themselves to their clients through our network.” Financial advisors, click here to learn more. Broker-dealers, insurers, asset managers and other home office professionals, click here to learn more. About the Insured Retirement Institute: The Insured Retirement Institute (IRI) is the leading association for the retirement income industry. IRI proudly leads a national consumer coalition of 40 organizations, and is the only association that represents the entire supply chain of insured retirement strategies. IRI members are the major insurers, asset managers, broker-dealers/distributors, and 150,000 financial professionals. As a not-for-profit organization, IRI provides an objective forum for communication and education, and advocates for the sustainable retirement solutions Americans need to help achieve a secure and dignified retirement. Learn more at About Gainfully: Gainfully is the first open marketing platform for the financial services industry that delivers branded marketing content and campaigns to advisors in a completely SEC/FINRA-compliant environment. Learn more at

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